FUGLEN means bird in Norwegian.
The bird in our logo is the tern, a migratory bird found in Oslo harbor that flies the longest distance in the world.
We want to live our lives like a migratory bird, which, like the tern, stops at port cities around the world, absorbs the excellent energy of the land, and travels on to the next land.
In the 18th century, Norway exported salted cod used for bacalao to Brazil and returned on its return vessels with a cargo of quality Arabica coffee from Brazil.
So the inferior-quality Robusta coffee couldn't invade Norway at that time.
After this exciting history, the era of specialty coffee has since come to Norway. Today, Norway's per capita coffee consumption is consistently among the top three in the world, especially for its quality.
In 2000, the first Norwegian to win the World Barista Championship was Robert Thoresen (KAFFA).
In 2004, Tim Wendelborg became the second Norwegian to win the world title.
At a time when the third-wave culture was slowly blossoming in the USA, the coffee culture was rapidly developing in Oslo.
FUGLEN's history began in Oslo in 1963.
The first FUGLEN was initially a tiny café called KAFFE FUGLEN.
Later, with the addition of vintage Scandinavian design and the cocktail bar concept, FUGLEN has continued to evolve in its unique way over time, raising the coffee standard in Oslo.
Our bar changes its appearance throughout the day from a café serving coffee by day to a cocktail bar by night.
There is a strong focus on the bar time menu, with a Scandinavian approach to classic cocktails.
Our concept is an espresso bar, cocktail bar, and a vintage Norwegian design used in the shop's décor.
One of Fuglen's concepts is introducing the world to the history of Norwegian design, which has been hidden away in other Scandinavian countries.
Then, in 2012, Wataridori descended on Tokyo and opened its first overseas branch in Shibuya.
FUGLEN ASAKUSA opened in September 2018, close to Senso-ji Temple, one of Tokyo's most popular tourist attractions, as follows FUGLEN TOKYO's opening.
Asakusa is a place where traditional Japanese culture is still alive and where buildings from the 1950s and 1960s can still be found, but in recent years it has also been developing remarkably as a new center for the fusion of the old and the new.
As with FUGLEN OSLO and FUGLEN TOKYO, the original taste of FUGLEN OSLO is also expressed in Asakusa so that customers can feel a nostalgic atmosphere "as if it had always been there."
We established FUGLEN COFFEE ROASTERS in 2014 and started roasting in Japan.
We continue to research the shallow roasting method (Nordic Roast) established in Oslo and create coffees with attractive, inherent characteristics, such as fruity flavors, floral aromas, and a clear, sweet aftertaste, which we deliver to people in Japan.